Branding & Logos

We've developed the following guidelines for Adams Rite to encourage and help you to use our brand and assets, including our logo, content and trademarks, correctly and legally.

The following are guidelines for Adams Rite brand and related assets:  


Our logo is always Blue/Black, All Black, All White. The Blue/Black logo is the main logo and should be the first choice for ALL applications where the background permits.

Download the Full Color logo: eps  jpeg

Download the All Black logo:  eps  jpeg

Download the All White logo: eps  jpeg

Clear Space:

The clear space of the logo is based on the height of the Adams Rite "bug" (or icon). Theres should always be at least  this much clear space between the logo and any other element on the page.

Minimum Sizing:

To ensure good print reproduction, the height of the Adams Rite logo, can be no smaller than .025".


The Adams Rite color palette consists of the following primary colors:

Adams Rite also includes a wide variety of secondary colors. Please see the "Branding Overview" below for a full listing.


Adams Rite uses Arial  for all marketing pieces and packaging, letterhead, websites, emails, etc. (Black for headlines, Regular for all body copy and bullets).


Whenever the Adams Rite logo is used, the ASSA ABLOY Group brand tagline must be used on the same page. If there are multiple pages then the tagline must go on every page the logo is used. The tagline comes in single and double line versions, each in black and white. Use only the supplied EPS files for the tagline as it should never be typed out or changed in any way.

1 line EPS (black), EPS (white)

2 line EPS (black), EPS (white)

The tagline should go on the bottom of the page and is the same width as the logo (figure 1).

Copyright, Registration & Trademark:

Copyright statement (to be used on every marketing piece):

(C) 2014, Hanchett Entry Systems, Inc., an ASSA ABLOY Group company.

The following are recognized under the US Trademarking policies:
Adams Rite®      M.S.®              RITE Touch®
Dual Force®       MS+®              Steel Hawk®
eForce®             RITE-Lock®      The RITE Door®
eTrim®              RITE Pack™

Multiple Brand Usage:

When creating a piece that includes multiple brands, the ASSA ABLOY branding is to be used including its color palette, tagline, fonts, etc. Please have all materials approved by marketing prior to use. 


Adams Rite Branding Overview >>

ASSA ABLOY Trademark Policies >>